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| The Mythology |
Why FRC Marketing? Back in 1993 when our business had begun to build momentum, we decided we needed a catchy corporate name under which to operate. So we developed a number of impressive corporate names, all of which turned out to be unavailable. After our attorney advised us to settle upon a more unusual corporate moniker, our President learned about a family myth concerning a place called Fiddler's Rock.
It turns out the original family settler, a fiddle-maker who had been given a Canadian land grant, arrived in the new world in 1821 just before winter. As a result, his land was not destined to be bountiful anytime soon. So he took out his fiddle and began to play a mournful tune. People started coming from far and wide to hear this music, so the story goes.
The end result is that when our President heard this story he realized, "that is what we're trying to accomplish for our customers, to get people to listen to new music, new messages". And so a new kind of company was born. Fiddler's Rock Communications, Inc., later shortened to FRC Marketing. How can we help you with your next marketing campaign?
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